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    The Green Banana Papers
    Marketing Secrets For Technology Entrepreneurs

    by Chris Coleman

    🔰 The Green Banana Papers — Read More 🔰

    • Author: Chris Coleman
    • Publisher: St. Barthelemey Press
    • Language: english
    • ISBN: 9781887617024 (1887617027)
    • Release date: January 1, 2001
    • Format: hardcover

    About The Book

    Plenty has already been written about marketing theory and planning. That’s not what this book is about. Instead, it’s a no-nonsense look at what really causes technology marketing to succeed or fail — and practical advice for entrepreneurs who don’t have time or money to waste on experiments.

    The Green Banana Papers is packed with valuable tips and insights you can use immediately. Finally, a book for the skeptical, the confused, the disappointed and every other executive who’s spent money on marketing but isn’t sure why.

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