Author: Kevin Lane Keller, Mats Georgson, Tony Apéria
About The Book
Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject.
FB2 Strategic Brand Management Kevin Lane Keller on Amazon. EPUB ebook Strategic Brand Management download on PC. MOBI book Strategic Brand Management buy. Online ebook Strategic Brand Management by Kevin Lane Keller read online for iOS on Audible. Paperback book Strategic Brand Management Kevin Lane Keller buy cheap Android.