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    Thomas Julian
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    Strategic Brand Management
    A European Perspective

    by Kevin Lane Keller, Mats Georgson, Tony Apéria

    🔍 Strategic Brand Management · CLICK HERE 🔍

    • Format: paperback, 829 pages
    • ISBN: 9780273706328 (0273706322)
    • Release date: May 1, 2008
    • Publisher: FT Press
    • Author: Kevin Lane Keller, Mats Georgson, Tony Apéria
    • Language: english

    About The Book

    Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject.

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    #15787 Reply
    consultantforit
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    It’s Not Supposed to Be This Way: Finding Unexpected Strength When Disappointments Leave You Shattered — Lysa TerKeurst — 9780718039851

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